Integrate Google Vs Microsoft Analytics with SharePoint Site
There are many arguments about analytics. Which one is better between Google Analytics and Microsoft Analytics? I think it is better to integrate Google analytics at this moment. There are a lot of things that people like about Google Analytics - it keeps things fast and simple. This is exactly why Microsoft Analytics isn’t popular yet. I hope Microsoft Analytics will also become popular soon.
Disadvantage of Microsoft analytics:
• Slow loading time
• Not optimized for viewing on normal size screens
• Dynamic images rather than flash lead to a lot of loading and reloading
• Breaks web browser back button
• Times out quickly and forces you to log in over and over again
The screens look great and everything has gotten a cool but totally useless 3d look
Navigation & activity breakdown:
Funnel visualization:
On the other hand, Google is going to be pushing even harder to make Google Analytics the best analytics solution on the market
Advantage of Google Analytics:
• Simple media and downloads tracking (via modified tracking code)
• Simple outbound link tracking (via modified tracking code)
• Unrestricted number of goals and funnels
• Help to target site to the best market
In comparison, the Google Analytics visitors report is a minimalists dream:
How to integrate it with the SharePoint Site? It is similar to integrate like standard Analytics by embedding script in the given site. First you have to create an account for your site and Google Analytics will provide some java script to embedding it in the site. See the following screenshot to understand more.
References:
http://www.microsoft-analytics.com/
http://www.googleanalyticsresults.com/2008/05/google-analytics-vs-microsoft-analytics.html